In the early years, some second-and third-tier markets in the refrigeration industry, especially the county-level maintenance and after-sales markets, were rampant with fake and shoddy products. Compressors, refrigerants, refrigeration oil, best-selling solenoid valves, four-way valves, etc., which are in high demand, are listed; as well as brands such as BITZEL, Danfoss, Emerson, and Taikang, which are well-known and have great brand value, are easy to be targeted by counterfeiting in an attempt to deceive consumers.

As the annual 315 is approaching, is the counterfeiting situation getting worse or better? We interviewed a number of agents in developed and lagging markets.

1. fake situation has improved

In the interview, 90% of the agents said that the situation has indeed improved! There are three main factors:

1, brand anti-counterfeiting efforts to increase!

In recent years, the major regular manufacturers have stepped up their crackdown, constantly guiding purchasers to buy authentic products, and at the same time, in view of the rampant behavior of illegal businesses, they have strengthened investigation and evidence collection, and actively adopted legal measures, and jointly investigated and dealt with industrial and commercial units. In addition, the relevant departments have spared no effort in cracking down on fake and shoddy products and the production and sale of fake and shoddy products, resolutely investigate and deal with them in accordance with the law, and will not tolerate them. In line with the principle of "finding one, investigating and dealing with one" and adhering to the attitude of "zero tolerance", we will severely crack down on the production and sale of fake and shoddy products and other acts that disturb the market order in accordance with the law, and intensify the punishment of lawbreakers.

2, the information is highly developed!

For the vast majority of customers, price is always a sensitive word. In the current society, information is too transparent to produce poor information, which leads to very transparent prices. As long as customers want to purchase brand products, they can quickly find channels and platforms, spend genuine prices, and buy counterfeit products. Decrease.

3, public awareness to improve!

At present, the public's awareness of products has improved, and the vision to distinguish between true and false is getting better and better. At the same time, they also realize that counterfeiting is not a long-term way. If you want to develop for a long time, you still need to seek formal channels. However, in some less developed markets, as well as maintenance and after-sales markets, customers still pay more attention to price rather than brand, which also gives some soil for counterfeiting.

2. counterfeiting harm can not be ignored

In the interview, a number of regular businesses pointed out that fake and shoddy harm manufacturers, regular agents and users, so we must unite and say no to fake and shoddy.

Fake and shoddy products disrupt the market and damage the reputation of regular brands; in addition, counterfeit products are undoubtedly a big cancer on China's refrigeration industry, harming many end users and consuming the role of regular agents in brand promotion.

More importantly, the quality of counterfeit products cannot be compared with genuine products. For example, even if the appearance of counterfeit compressors is exquisite, their performance cannot be compared with genuine products. After one or two years, there will be after-sales problems. Will endanger personal safety.

Another example: inferior valve parts and high-quality valve parts obvious influence is refrigerant leakage, refrigeration system damage, especially lead to compressor damage. The potential impact is more than that, inferior valves will produce a large number of safety hazards and system waste, the cold storage users caused by downtime, the food stored in the cold storage hazards, can not guarantee the quality of food, if such food flow to our table, the harm can be imagined.

In addition, fake and shoddy behavior is to trample on the law, undermine the "rules of the game", and seize the market by means of unfair competition, such as plagiarism of technology, fake brands, imitation of licenses, manufacture and sale of inferior products, and cheap selling. Moreover, fake and shoddy products are not only multiplied in large quantities in China, but also mixed into export commodities in large quantities, which has caused reports and complaints from some foreign-invested enterprises and affected the image of the country.